Diamond — The ability to retain talent often defines a merger's success

Top talent comes with a large price tag, and making sure the best people stay to enrich the newly formed company is one of the best ways to get the most value out of a merger.

When PwC acquired Diamond Management & Technology Consultants in 2010, the firm asked Plaid to help it lay the foundation for a prosperous working relationship. Knowing that there is often anxiety and uncertainty during an acquisition, we created an interactive, face-to-face, and carefully branded experience to smooth this transition and cultivate a lasting partnership for the future. The event brought together Diamond's 500+ consultants and over 200 partners and staff from PwC. Our efforts garnered a much coveted Gold Quill Award for the success and creativity of the event.