Kayak.com — From fab to flippy

Kayak.com invented the travel engine—an unbiased tool that searches every nook and cranny of the web to bring you the best deals, all in one place.

Since it launched in 2005, Kayak has been the gold standard travel search. Plaid’s mission was to bring the brand to life in a way that would spark the next level of innovation.

Inspired by the classic flip departure boards used at airports and train stations, Plaid refreshed the Kayak brand by giving it an active voice and physical movement that reinforces the superior search result that the site delivers. Fondly referred to by Kayak as “flippy,” the brand look has led to a unique visual language, new Kayak site features and a national advertising campaign. Flippy has also substantially increased traffic and site usage.