Plaid - Labs

Plaid Labs is our own creative incubator, where we experiment with new ideas and collaborate with our entrepreneurs in residence.

We are devoted to exploring new ideas, and we love to collaborate. To keep this spirit going, we’ve created an open environment for developing new products, especially in technology and everything digital.

Plaid is also hosting some very inspiring business people and start-ups in our space as part of our Entrepreneurs in Residence program. To see who’s currently sharing our studio, click on Plaid+ Feed.

The Merry Newsinator

Plaid’s Merry Newsinator started out as a digital experiment and is now a new holiday newsletter tradition in more than 119 countries. Click the play button to see what happens when a fun new way to generate holiday cheer is unleashed on the internet.

The Perfect Pour

We created the Perfect Pour as an infographic for coffee lovers (Like ourselves. How many times do you have to explain to the barista how to make a red eye anyway?). The Perfect Pour became so popular that we offered it as a poster. From the results, it’s safe to say that there are plenty of coffee fetishists out there!

Get your Perfect Pour badge on

Claim your Perfect Pour digital badge and share it with your friends. We created these custom badges in collaboration with the fine people at Basno, a start–up to look out for, in our Entrepreneurs in Residence program. Get your badge now.

The new health care bill made easier

This infographic, featured in GOOD magazine, represents our curiosity to make the proposed new health care bill digestible.

Newsinator. The gift of a year to share.