Getting the attention of the CMFIO
The role of the CMO is radically changing. Increasingly the CMO needs to be fluent in multiple worlds that touch on technology, analytics, and investments that require sophisticated vision, leadership and articulation for growth and ROI. Think CMO + CFO + CIO all in one. Our goal for the Adobe Summit was to create a meaningful way for PwC to stand out on the topic of ‘how the CMO needs to re-invent him or her self,’ leveraging their credentials from recently-acquired digital agency BGT and social agency Ants Eye View.