PwC – A brand new corporate icon

As part of PwC’s new brand launch, we reinvented the definitive icon of business road warriors everywhere: the unapologetically homely black laptop bag. 

Plaid created a sleeker, smarter, custom-designed, modern messenger-style bag that would not only reflect PwC’s confident new brand, but also act as a symbol of change (and individuality) for all of its 30,000 US partners and staff.

To demonstrate the bag’s new features and allow employees to customize their bags’ colors and accessories, Plaid designed a simple and easy-to-use iPad app.