Standing out at SXSW
How to stand out at one of the most justifiably hyped and attended Interactive conferences? Here’s how we did it.
1. Do the unexpected
We got into (and innovated) the pedicab business. Our Fresh Ride concept (the pedicab that ‘rolls’ like a limo), introduced Austin’s first-ever iPad and phone charger equipped bike limos. Our custom SXSW special detours app also helped VIP passengers find and get to the best-of near-by restaurants, bars and great places to network
2. Influence the influencers
We turned the SXSW green room into a literal oasis for ideas. Our Idea Sanctuary provided a retreat and planning pit stop for SXSW speakers before they hit the big stage and was also the home of the official ‘Live from the green room’ speaker selfie photo booth.
3. Become a part of the local business community
Thank you Movemint, JuiceLand and Chameleon Coffee! Together, we launched 3 new and very well-received-indeed products to the Austin market.