Kinross Cashmere — From white label to luxury brand

Kinross Cashmere came to Plaid for help in transforming into a luxury fashion brand. We uncovered a brand story rooted in 200 years of Scottish tradition. This new story inspired their new identity, a new approach to their business, and detailed touches that present their garments as items of luxury. 

In keeping with the handcrafted traditions of Kinross, we handcrafted some innovations too, like labels that don't shout at you, neck tags that don't scratch, and hangtags that are easy to remove.