The Partnership for the Homeless
The Partnership for the Homeless has a distinct focus on the prevention of homelessness. Our goal? Create an iconic call-to-action to inspire their fundraising efforts.
The key insight behind our campaign identity is a heart-wrenching one: there is a downward spiral that is triggered by homelessness. Once a person experiences homelessness, it is very difficult to re-establish a stable life. Jobs are lost. Children cannot attend school. And hope, health, safety and potential disappear.
We love this work not only because it powerfully demonstrates the power of eliminating ‘less-ness,’ but because it also affirms the good things given back to the world each time a person gets to keep their home.